A High-impact Label for
Vodka with a Story to Tell

Born and Bred Vodka

Born and Bred Vodka is produced by Driggs, Idaho-based Grand Teton Distillery. It’s a lifestyle brand created through a collaboration between the distillery and actor Channing Tatum. As the story goes, Tatum discovered Grand Teton during a quest to find the best vodka in America. Born and Bred was officially launched at the 2016 Cannes Film Festival in France, far from Idaho and the potatoes from which it’s distilled. It’s been promoted largely online, with visually striking content and storytelling.